Victor Joseph Salomone transfers two-thirds ownership of the business to his 2 sons Albert V. Salomone and Antoine A. Salomone and changes the name of the company to V.J. Salomone & Sons.
The Company introduces the Tide super Gift Scheme. Consumers collect wrappers of P&G products and exchange them for gifts at a specially set up centre in Valletta.
The Government of Malta introduces an Import – Substitution Trade Policy to protect local industry. The business of VJS is restricted to the importation of few products. The Organisation goes through difficult times.
A newly elected Government announces its intention to liberalise importation. VJS re-launches a number of leading P&G brands such as Ariel, Fairy, Camay, Crest and Head & Shoulders.
V.J. Salomone starts distribution of VS Wash &Go with its 2-in-1 technology. Wash & Go quickly becomes the leading shampoo in Malta. V.J. Salomone also starts distribution of Pantene hair tonic.
V.J. Salomone enters the feminine protection category with the launch of Always.
Launch of “The Summer Big Lottery” with the Grand prize being a Fletcher Speedboat. Monthly prizes include a power-driven Dingy, Windsurfers and mountain bikes.
In the same year, after negotiations with the National Education Department, V.J. Salomone launches the Always School Programme in all public and private secondary schools.
V.J. Salomone starts distribution of the Tampax brand and consolidates its market position in the feminine protection segment.
V.J. Salomone Marketing participates in a Worldwide Quality Assurance Advisory Audit and scores highly.
The launch of a website www.75.com.mt to commemorate 75 years of Association with P&G.
V.J.S Marketing starts distribution of Herbal Essence.
The announcement of CSR Campaign “Helping a Child to Live, Learn and Thrive is like Saving the World” intended to raise funds to help underprivileged children in Ethiopia access safe drinking water.
In-Store activities kick off during the month of October.
Wella expands Wella Koleston range to include Kits.
V.J. Salomone Marketing re-launches Crest toothpaste in Malta.
V.J. Salomone Marketing and P&G initiate the Pampers & Unicef, one vaccine for every Pampers pack sold.
V.J. Salomone Marketing transfers operations to a new 4,000m2 distribution Centre in Handaq.
Ace Laundry detergent range launched as V.J. Salomone Marketing’s third laundry brand after Ariel and Dash.
V.J. Salomone Marketing incorporates Clearblue pregnancy tests into its portfolio. A key component of the line-up is Clearblue’s innovative Digital Pregnancy test.
Duracell partners with Challenge 8000 – the 1st Maltese team to reach the top of Mount Everest.
V.J. Salomone Marketing re-launches the Camay brand, through the introduction of the new shower gel line-up.